MightyRecruiterWhen it comes to finding the most qualified employees, your job description can make a world of difference. A well-written job description will give prospective employees a comprehensive overview of the position, while providing a brief snapshot of your company’s vision and background. If your job description fails to achieve this, you may end up attracting a myriad of unqualified applicants. Here are some simple ways to improve job posting results and find the type of workers that your company or organization needs.
Use Keywords
One of the simplest yet most effective ways to improve job posting results is to include keywords in the job title. If a job advertisement is unclear or vague, it can confuse potential applicants and dash your chances of finding the best candidates. In short, the ideal job description will be as transparent and descriptive as possible, while still keeping conciseness in mind. As an employer, your goal is to be the first recruiter to reach out to a highly desirable applicant. By properly formatting your description and emphasizing call outs, such as employee benefits and specific job qualifications, you can enhance the effectiveness of your advertisement. When you take these actions, you remove the possibility of confusion and ensure that readers understand the finer points of the position. From a technical perspective, a clearly written title will attract applicants who search for jobs using only locations and keywords. By adding keywords in the title and description, your posting will be better identified by search engines (optimized). Remember to only use keywords that are related to the position, and if there are multiple ways to describe or refer to a job title, it is wise to include both.
Focus on Your Brand
In recent times, company culture and branding have become increasingly important in the career world. By creating and emphasizing the individuality and uniqueness of your organization, you can entice applicants to choose your company over others. Job postings are essentially marketing advertisements, and if you do not have an appealing brand or concrete marketing tactics, it can be difficult to improve job posting results.
Appeal Directly to Applicants
Job postings present employers with an opportunity to impress and inform job seekers. If your posting is unprofessional or poorly written, jobseekers may form an unfavorable opinion about your company. By demonstrating that you understand the position, you increase your chances of making a great impression and showing jobseekers that you mean business. Since high-performing candidates have a plethora of career options available to them, it is imperative that you sell your company and the position well. More experienced jobseekers already understand the basic job requirements, so you will need to rely on other aspects of the job in order to attract these applicants. Your method of finding talent will vary depending on your industry and desired experience level, but by posting a professional-sounding advertisement, you can make a huge impact on jobseekers in a relatively short period of time.
Utilize an Effective Format
In the world of job postings, formatting is king, and a properly formatted description will be readable, engaging and concise. Here are some simple ways to correctly format your ad and improve job posting results: – Place the job description at the top of your advertisement, and follow it up with an in-depth description of your company. – Use a consistent format throughout the entire posting. – Ensure that the company information in the job description is identical to the company information on the rest of the site. – Include the actual location of your job (ex: city, state, address, etc.). – Underscore job benefits and perks. – Include all relevant salary information. – Add a compelling and easily identifiable call to action.
Follow Up
You will always want to acknowledge that you have received a candidate’s resume. If you fail to do this, an applicant may infer that you do not value their time and efforts. Auto-response letters can provide employers with a fairly easy method of following up. These letters will show applicants that their resume has been received and that your company appreciates their interest. For more effective results, some employers may want to consider using customized letters based on screening results. There are many ways to improve job posting results. By employing these techniques, you will ensure that your organization has access to a steady stream of talent and expertise. If you are ready to help your company find the best applicants possible, take advantage of the many resources available at Mighty Recruiter today.